The gap is widening between the businesses that have figured out AI and the businesses that haven't. We need to close it before it becomes permanent.
Not selling. Showing and helping.
AI is arriving faster than any of us expected. Most Irish business owners know they need to act. Most are afraid of being left behind. But when they look for help, too much of what they find is theory — events and webinars that explain what AI is, but never show what it actually does inside a real Irish business.
The knowledge they need already exists. It is sitting inside the boardrooms of Ireland's most successful companies with the owners and leaders who have already done it, made the mistakes, and figured out what works. They are willing to share it.
AI Action is how we get that knowledge out.
The Irish SMEs most at risk of losing jobs are not the ones learning to use AI. They are the ones standing still while their competitors — at home and abroad — become leaner, faster, and better informed.
That is where Irish jobs are really at risk. Not from AI. From inaction.
This is not a technology argument. It is a survival argument. Healthier businesses survive — and businesses that survive protect the jobs of every person working in them.
AI Action runs a national roadshow of SME peer-led events — Irish business owners who have already deployed AI showing other owners exactly what worked, what failed, and what they'd do differently. Not consultants. Not theory. Operators, showing and helping.
You start a first-draft AI strategy before you arrive — so the day works for your business.
Real Irish owners share the honest story of deploying AI — the wins and the mistakes.
Break into focused sessions by sector and need — from zero-knowledge to board-level.
You walk out with a signed AI strategy and your first build — ready to act on Monday.
Beyond the events, AI Action works directly with Irish businesses. One simple pathway — start small, prove the value, then scale. Enterprise supports may offset part of the cost; we help you check and apply, and the work never waits on the paperwork.
The AI Opportunity Workshop. A half-day session that maps where AI can genuinely help your business. You leave with a prioritised plan, a signed one-page AI strategy, and a first build to aim at.
The One-Week AI Build Sprint. We build your top use case for real. In one week you go from a plan to a working AI tool in your business — tested, with an ROI estimate.
Deploy & Aftercare. We help you roll it out, then tackle the next opportunity — monthly support so momentum never stops.
AI Action is built as a connected ecosystem — modelled on the way the TED network grew a single brand into many coherent products. Each part reinforces the others, and the whole thing scales across sectors and, in time, across borders.
The flagship national roadshow — the shop window and the front door.
Hands-on delivery — 1:1 support, in-company sessions, real builds.
The membership circle — board-level peer learning, year round.
On-demand library — case studies, playbooks, watch anytime.
Mapping government grants and supports to the SMEs that qualify.
Recognising real digital-maturity gains — the proof the dial moved.
A National Day of AI Action — one thing every business can do today.
Schools and hackathons — building the next generation's capability.
The expert practitioner layer — Irish leaders who have done it.
Podcast, video and content — the always-on brand engine.
AI Action is led by senior Irish and international business leaders — practitioners who have deployed AI at the highest level and are willing to share what they've learned.
4× Fortune 200 Chief AI Officer (Roche, J&J, Danone, GSK); board AI-governance advisor; author of AI Oversight.
Retail-tech operator and SME investor.
AI deployment at the coalface.
AI in hiring and employer branding.
AI-powered skills intelligence.
Serial founder; built & sold Arconics.
Strategy & national delivery.
Irish business leaders stepping up to help others.
Join the next AI Action / Live event and learn from Irish owners who have already done it. Sign up for the list and we'll let you know when we're near you.
If you've deployed AI in your business — the good and the bad — Ireland needs to hear from you. Step forward as an AI Action Pioneer.
Prefer email? Reach us at team@aiaction.ie